After finishing her academic studies of graphic and communication design back in 2011 on the Lazi Academy, Alex decided to follow another passion of hers, one that she had only followed as a hobby at that time: the makeup industry.
That same year she visited the famous Face Art Academy in Hamburg and has been working as a freelance hair- & makeup artist ever since.
She constantly improved her techniques by assisting several artists and working in all kinds of productions, from beauty to fashion, advertising and video shots.
During the last years she discovered a new favorite: working for analog photography projects. Alex loves to highlight the beauty of every face, be it either in a timeless look or in modern stylings.
Since May of 2015 Alex is represented by Close Up Agency.